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Concept CampaignGaming

Open World Launch Week

A game introduction series that treats launch week like a cultural event.

Objective

Introduce a new open world title and build anticipation before release.

Creative idea

Kai hosts a three-part countdown: the map, the mechanics and the moments, cut into vertical clips for each platform.

Proposed deliverables

  • — 1 x 90s presenter video
  • — 6 x vertical cutdowns
  • — Localized subtitles

Format: Presenter video

Selected creators

Kai Mercer, fictional AI creator
AI Creator
Gaming

Kai Mercer, 26

GTA, open world games, gaming culture

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Sofia Vega, fictional AI creator
AI Creator
Gaming

Sofia Vega, 26

Story games, rankings, gaming trends

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